Sugar is fattening due to the high content of fructose which if not used immediatly to produce energy, is stored in the body as fat.
Every day, Australians consume on average more than 20 teaspoons of sugar, says the Australian Diabetes Council. Not only does it make us fat, it is contributing to the type 2 diabetes epidemic. Sugar is highly addictive and can even contribute to cancer.
The World Cancer Research Fund says that when it comes to preventing cancer, being as lean as possible without being underweight is at the top of the list. At number three, even ahead of eating more vegetables, is advice to limit consumption of energy-dense foods – foods high in saturated fat or added sugars, including sugary soda or ‘soft drinks’.
David Gillespie, author of “The Sweet Poison Quit Plan” (Penguin, 2010) puts it simply: “sugar is poison” Gillespie lost 40kg when he quit sugar and changed to a sugar-free diet. In the psychological sense, sugar withdrawal can be a very real and painful process, replete with headaches, nauseousness, cravings, anxiety and depression, and a general sense of loss when it is not consumed.
COLA (600ml) 16 teaspoons of sugar
ICED COFFEE (600ml) 14 teaspoons of sugar
ICED CHOCOLATE (600ml) 13 teaspoons of sugar
‘POWERAID’ (600ml) 11 teaspoons of sugar
LEMON ICED TEA (500ml) 8 teaspoons of sugar
LEMONADE (375ml) 8 teaspoons of sugar
‘RED BULL’ (250ml) 7 teaspoons of sugar
FRESH MILK (300ml) 4 teaspoons of sugar
Most junk foods contain elevated levels of sugar. This is not a coincidence because sugar has been purposefully added in large amounts because of the powerful effect on the ‘reward centers of the brain’ (the mesolimbic dopamine system). Sugar functions in the brain the same as drugs of abuse, like meth and cocaine. Studies in rats have shown that sugar activates the brain’s pleasure centers more than cocaine.
Author Kathleen DesMaisons outlined the concept of sugar addiction, in her 1998 book, as a measurable physiological state caused by activation of opioid receptors in the brain and hypothesized that dependence on sugar followed the same track outlined in the Diagnostic and Statistical Manual of Mental Disorders (DSM) for other drugs of abuse.
Dr Eric Stice, Ph.D., a neuroscientist at the Oregon Research Institute who has used MRI scans to conclude that sugar activates the same brain regions that are activated when a person consumes ‘hard drugs’ such as heroin and amphetamines. In addition, he found that heavy users of sugar develop tolerance (needing more and more to feel the same effect), which is a symptom of substance dependence. Nora Volkow, M.D., a psychiatrist at the National Institute on Drug Abuse, has done similar research using brain imaging techniques to show similarities between the brains of people who are obese and people who abuse drugs and alcohol.
Sugar addiction is the “secret epidemic” that is killing millions around the world. “Sugar can exert far more powerful and reliable effects over the behavior of both laboratory animals and humans than nicotine.” (Allsop & Miller, 1996; Bock, Kanarek, & Aprille, 1995; Davis, 1995; Gibney, Sigman‐Grant, Stanton, Jr., & Keast, 1995; Gold, 1995; Lindroos, Lissner, & Sjöström,1996; McDonald, 1995). “More over, much as is the case with nicotine, sugar has been associated with ill health “ (Di Battista & Shepherd, 1993: Furth & Harding, 1989; Wu, Yu, & Mack, 1997).
Sugar can cause all the symptoms of addiction. Cravings, even dreaming of eating things high in sugar content. Then there are the withdrawal headaches, feeling lightheaded, flu-like aches and pains, sluggish or fatigued, mood swings, uncontrolable shakes, anxiety, depression, health or social problems.
However there is a more powerful psychological factor. When it comes right down to it, your thoughts are easily swayed toward thinking about sugar products. They can trigger a very powerful craving. It is so powerful because it is a learned thought pattern that is so deep in the mind it has become an unconscious and automatic response.
The only way to break the habit is to break the unconscious thought pattern and replace it with a new one that triggers a new behavior.
You need never suffer from the debilitating effects of addiction again there is a better way.
Peter Zapfella has created a range of specific therapies, using Neuro Linguistic Programming (NLP), Emotional Alignment Technique and advanced Hypnotherapy methods in Darwin, Perth and Bali to overcome the root cause of sugar addiction in just one session. He brings with him more than 22 years passionate experience, and thousands of past successful and happy clients.
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