The world’s largest international tobacco company Philip Morris International, and maker of Marlboro, could eventually stop selling cigarettes, according to chief executive Andre Calantzopoulos.
The company’s IQOS smokeless cigarette which is already on sale in over a dozen markets including Japan, Switzerland and Italy.heats tobacco enough to produce a vapor without burning it.
“I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products … to start envisaging, together with governments, a phase-out period for cigarettes,” Calantzopoulos said in an interview on BBC Radio 4.
“I hope this time will come soon,” he added.
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