“Eat Popcorn” and “Drink Coca-Cola”

Eat Popsorn and Drink Coke
Eat Popsorn and Drink Coke

You may remember the famous story about a James Vicary who flashed “Eat Popcorn” and “Drink Coca-Cola” subliminal messages during a Fort Lee, New Jersey movie in 1957.

He claimed his subliminal messages achieved an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales in a single screening. The media loved the story at the time, and it has often been quoted over the 6 decades since. The story spread like wild fire around the world, and no doubt helped Vicary’s struggling marketing business.

However, the US Federal Communications Commision (FCC) and research psychologists were sceptical. They did not believe his story. In 1962 Vicary admitted the hoax in the ‘Advertising Age’. Yet, today various subliminal affirmation web sites repeat the hoax as if it were fact.

The truth is James Vicary made the whole thing up. It never happened. However it did get people thinking. Research psychologists turned their attention to subliminal messaging and a lot of research has been done which has been adopted by advertising.

As a result sveral studies such as the “Lipton Ice Tea ” experiment have concluded that "although Vicary’s advertising techniques appear to have existed only in Vicary’s fantasies, if certain conditions are taken into account (such as opportunity and intent) his fantasies may indeed become reality."

The most important factor in the success of subliminal affirmations is repetition of a simple message. Peter Zapfella has studied the latest results of subliminal messaging research and employed the techniques at https://peterzapfella.com/shop/

Now you can benefit from subliminal affirmation messaging. Your deep unconscious mind can change emotions, beliefs, and bad habits of behaviour. Take a look at the expanding range of hundreds of topics. No doubt you will be amazed.

Subliminals In

Who benefits from ‘Welcome’ Subliminal Affirmations?

Who benefits from ‘Welcome’ Subliminal Affirmations?

  • Those people who want to change unwanted behaviors and bad habits.
  • Those people who want to overcome negative emotions.
  • People who have already had therapy, with Peter Zapfella or another suitably experienced and qualified psychotherapist, and want to ‘lock-in’ the unconscious shift they have achieved for the long-term.
  • People who are time-poor, and want to make a difference in their lives, perhaps while they are sleeping or going about other activities during their day.
  • People who are in ‘lock-down’ social isolation because of Covid19.
  • People who live in remote locations, where access to professional health care is limited or unavailable.
  • People who live and work in foreign countries where fluent English speaking psychotherapists are few and far between.
  • Those who have transport and mobility difficulties.
  • Those who want to avoid annoying heavy traffic and tedious public transport.
  • Sufferers of anxieties, fears and phobia’s that limit their social interactions beyond the home.
  • Those who cannot get away from family or work commitments during normal ‘office hours’.
  • No need to put on ‘make-up’ and dress for an outing. Just relax in ‘at home’ clothes.
  • Those who are sick and tired of going to a counselor or psychologist every week for years and never achieve any worthwhile progress.
  • Those who have had enough of prescription medications, which may have side-effects, to cope with insomnia, phobias, anxieties, depression and life’s little challenges.
  • Those who want to save money, and avoid those high fees for professional help.
  • People who choose to see a health professional who is located beyond their geographical location (perhaps for privacy reasons), and
  • People who have past experiences or have heard of Peter Zapfella’s reputation for getting fast, effective results for his clients over the past 25 years.
25th Anniversary, 25 years
25th Anniversary

From Europe to America, through Asia and throughout Australia, Peter Zapfella has had countless successful clients. He is also available for one-on-one live Internet therapy using Skype, FaceTime, Viber, and Facebook Messenger,

Skype therapy