“Eat Popcorn” and “Drink Coca-Cola”

Eat Popsorn and Drink Coke
Eat Popsorn and Drink Coke

You may remember the famous story about a James Vicary who flashed “Eat Popcorn” and “Drink Coca-Cola” subliminal messages during a Fort Lee, New Jersey movie in 1957.

He claimed his subliminal messages achieved an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales in a single screening. The media loved the story at the time, and it has often been quoted over the 6 decades since. The story spread like wild fire around the world, and no doubt helped Vicary’s struggling marketing business.

However, the US Federal Communications Commision (FCC) and research psychologists were sceptical. They did not believe his story. In 1962 Vicary admitted the hoax in the ‘Advertising Age’. Yet, today various subliminal affirmation web sites repeat the hoax as if it were fact.

The truth is James Vicary made the whole thing up. It never happened. However it did get people thinking. Research psychologists turned their attention to subliminal messaging and a lot of research has been done which has been adopted by advertising.

As a result sveral studies such as the “Lipton Ice Tea ” experiment have concluded that "although Vicary’s advertising techniques appear to have existed only in Vicary’s fantasies, if certain conditions are taken into account (such as opportunity and intent) his fantasies may indeed become reality."

The most important factor in the success of subliminal affirmations is repetition of a simple message. Peter Zapfella has studied the latest results of subliminal messaging research and employed the techniques at https://peterzapfella.com/shop/

Now you can benefit from subliminal affirmation messaging. Your deep unconscious mind can change emotions, beliefs, and bad habits of behaviour. Take a look at the expanding range of hundreds of topics. No doubt you will be amazed.

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