Famous “Eat Popcorn”and “Drink Coca-Cola”subliminal messages

Back in the late 1950’s it was widely reported that marketing guru James Vicary flashed “Eat Popcorn”and “Drink Coca-Cola” subliminal messages on single frames in a Fort Lee, New Jersey movie theatre in 1957.

He claimed an 18.1% increase in Coke sales and a 57.8% increase in popcorn sales in the cinema kiosk that night. The media loved the story. It spread like wild fire and no doubt helped Vicary’s struggling marketing business. However, the FCC and research psychologists were sceptical. In 1962 Vicary admitted the hoax in the ‘Advertising Age’. Yet, it is repeated as fact on many web sites and publications to this day.

Truth is James Vicary made it all up. However, it got research psychologists thinking. As a result, several studies, such as the “Lipton Ice Tea ” experiment concluded that “although Vicary’s advertising techniques appear to have existed only in Vicary’s fantasies, if certain conditions are taken into account (such as opportunity and intent) his fantasies may indeed become reality.”

Subliminals In

Based upon the latest research Peter Zapfella has developed a wide range of subliminal positive affirmations which can be used to ‘lock-in’ the unconscious changes achieved during therapy.

Throw Me To The Wolves And I Will Return The Leader Of The Pack

Throw Me To The Wolves And I Will Return The Leader Of The Pack.

Wolves, largest members of the dog family, have a long adversarial history with humans; they are considered one of the animal world’s fearsome and natural villains. Wolves live and hunt in packs. 

When I think of the quote “Throw me to the wolves and I’ll return leading the leading the pack,” I think of just that, someone had  to be put in a situation where they felt unwarned, intimidated, afraid, and unprotected.

So, with courage you can face your fears by ….

  1. Believing in yourself.
  2. Whereever possible, subdue the enemy without fighting.
  3. Victorious warriors win first and then go to war.
  4. Defeated warriors go to war first and then seek to win.
  5. Keep your friends close, and your enemies closer.
  6. He will win who knows when to fight and when not to fight.
  7. Strategy without tactics is the slowest route to victory.
  8. There are only twelve musical notes, yet the combinations of these twelve give us every melody.
  9. Know yourself.
  10. When you surround an army, leave an outlet free.
  11. Push a desperate foe back just enough to win, and bring them around as a friend.